*** Miruna Testing SCORMS & TINCANS

Just because some factors are outside of your control doesn't mean you can just dismiss them. In this lesson, you'll be introduced to PESTLE analyses and how they can help you understand the macro environment in which you compete. Using interactive exercises and practical examples, we'll work through the framework step-by-step helping you create a macro-environmental analysis for your organisation.

Lesson outcome: Learn how to assess the macro environment in which your organisation competes.

Course of origin: Post Graduate Diploma in Digital Marketing

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.