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**Improving approaches to creative messaging
Your price: £ per delegate
A impactful creative message should sit at the heard of your marketing, unifying and reinforcing your communications.
In this lesson, you will learn to recognise the core attributes and functions of a creative proposition. Using practical exercises and industry case studies, you will learn how to develop, evaluate, and distribute your creative messaging.Lesson objectives:
- The key aspects of the creative brief
- How to develop your value proposition and creative message
- The legal and ethical guidelines that must be considered
- The programmatic opportunities for optimising creative success
Course of origin: DMA Postgraduate Marketing Diploma
This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.
Level: Marketing leadership L7
Estimated completion time: 4 hours
Meet the Tutors / Speakers
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