[AWDDigM] Module 3: The role of data in digital marketing

This module is designed to give you an understanding of the significance of data in digital marketing. You’ll be able to understand and interpret the way in which data is used to profile and segment customers to ensure an effective digital marketing strategy.

Competencies developed:

• Identify data need to deliver your digital marketing goals
• Understand how data is used to profile customers
• Understand how data is used to segment customers