Accountability

Level: Marketing tactics

This lesson focuses on the Accountability Principle. You will see why, despite being referenced only once in the text, this concept is critically important to the regulation. Through the use of practical exercising and real-world examples, you'll explore the GDPR's accountability principle, what it is, how it impacts your data security protocols, and the obligations it creates. Finally, you'll use everything you've learnt to complete a Data Protection Impact Assessments for your organisation.

Learning objectives:

• The importance of the GDPR's accountability principle
• The impact of the accountability principle on marketers
• What tools you have to mitigate risks to data privacy

Estimated completion time: 2 hours

Course of origin: DMA Award in GDPR