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    A Framework for Behavioural Economics

    Your price: £ per delegate


    Level: Marketing management/Marketing tactics


    Behavioural Economics has documented many dozens of individual biases. This lesson will explore this in more detail.

    Learning objectives:

    • What are the EAST principles for effective communication
    • What is the MINDSPACE framework

    Estimated completion time: 2 hours

    Course of origin: DMA Award in Behavioural Economics

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