Analysing your omnichannel campaign.

You have a defined omnichannel approach, but how do you know if it’s working? Using practical exercises and industry case studies, we’ll show you how to monitor the overall performance of your omnichannel marketing campaigns. At the end of the lesson, you'll apply what you've learnt, using our bespoke Omnichannel ROI Analyser to help you keep track of your ROI for each of your channels, highlighting areas for improvement.

Lesson objectives:

• How to record the performance of your marketing campaign
• How to determine the effectiveness of each of your channels
• How to assess factors impacting your campaign effectiveness

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma

Level: Marketing Management L6