Analysing your omnichannel campaign

So you’ve implemented your new omnichannel approach, but how do you know if it’s working? Using practical exercises and industry case studies, we’ll show you how to monitor the overall performance of your omnichannel marketing campaigns. At the end of the lesson, you'll apply what you've learnt, using our bespoke Omnichannel ROI Analyser to help you keep track of your ROI for each of your channels, highlighting areas for improvement.

Level: Marketing Management L6