Audience targeting - reaching the right people

Level: Marketing management/Practitioner

Who is your audience and how to reach it? In this lesson you will learn to target the right audience to make the most relevant social media advertising. 

Learning objectives:

• What targeting options are available across the platforms
• How best to use these based on your objectives
• How to employ remarketing tactics with data-based audiences

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media