Campaign planning

In this lesson, you'll explore the difference between B2B and B2C marketing, essential techniques to deliver acquisition and retention campaigns, and some reliable tools to aid your planning. 

Lesson objectives:

• How to use the key planning tools
• Understand the different techniques to deliver acquisition and retention campaigns
• What are the key differences between B2B and B2C marketing
• How to find, choose and brief external suppliers

Estimated completion time: 2 hours

Level: Marketing tactics L4