Building communities

Nurturing online communities can be an incredibly powerful strategy to generate positive feedback, product ideas, customer advocacy, and create a feeling of corporate transparency. 

In this lesson, you will explore the potential benefits of building communities around your brand. Using interactive exercises and industry case studies, you’ll learn how to use social media as a catalyst to create and support online communities.

Lesson outcome: You will learn how to build an online community around your brand.

Course of origin: Postgraduate Diploma in Intelligent Marketing

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7