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    Behavioural Economics - Preparing to Conduct Experiments

    Your price: £ per delegate


    Level: Marketing management/Marketing tactics


    Behavioural Economics borrows experimental models from psychology and economics, establishing which biases make sense of the emotional, psychological, cultural, social and other influences on individuals’ decisions.

    Learning objectives:

    • How to form a hypothesis
    • What are the main experimental methods
    • What are the basic rules to make sure your experiment is valid

    Estimated completion time: 2 hours

    Course of origin: DMA Award in Behavioural Economics

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