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    Behavioural Economics - Themes

    Your price: £ per delegate


    Level: Marketing management/Marketing tactics


    Before we move onto specific biases let’s cover some underlying principles within behavioural economics.

    Learning objectives:

    • Learn about the social desirability bias and confabulation
    • Explore the core principles of experimental method
    • What drives choice

    Estimated completion time: 2 hours

    Course of origin: DMA Award in Behavioural Economics

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