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Your communications strategy outlines how you use your marketing channels to reach your target market. Using practical exercises and industry case studies, learn how to plan your strategy using segmentation, targeting and positioning. You'll also learn how to create a customer journey based on key activity and next best action.
Building a communications strategy.
Your price: £ per delegate
Level: Marketing management
Your communications strategy outlines how you use your marketing channels to reach your target market. Using practical exercises and industry case studies, learn how to plan your strategy using segmentation, targeting and positioning. You'll also learn how to create a customer journey based on key activity and next best action.
Lesson objectives:
- How to move from strategy to delivery using Segmentation, Targeting and Positioning (STP)
- How to create a customer journey based on key activity and next best action
- How to choose the right channel for the right moment
Estimated completion time: 3 hours
Course of origin: DMA Professional Marketing Diploma
Meet the Tutors / Speakers
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