Campaign Planning - 19 May 2021

You will learn to:

• Use campaign planning techniques to ensure your campaign stands out
• Learn how to unite your channels to create one harmonious omnichannel campaign
• Delight your audience
• Integrate your campaign performance data in a clear, consistent and coherent format
• Use your campaign data to generate actionable insights
• Implement effective customer relationship management techniques such as journey planning, personas and segmentation.
• Plan your budget to make the most of 'always on' channel activity alongside your big campaigns.
• Write an effective brief that gets results
• Refine your skills in reviewing creative assets