Google Analytics: Essentials - 09 November 2021

You will learn to:

• Configure your Google Analytics dashboard and create customer alerts to improve the accuracy of your reports and get the most out of your data
• Compare multiple metrics using advanced segments to set actionable KPIs and develop your reporting
• Understand campaign attribution through the multichannel funnel
• Use goals to configure funnels and interpret the funnel visualisation report to improve conversion and goal completions
• Create and interpret content drilldown reports to build more effective webpages and boost your conversion rates