Offline marketing

Some offline channels date back for thousands of years. The reason for their longevity? They work. Using practical exercises and industry case studies, we'll outline the commonly used offline channels, their strengths and weaknesses, and how they can work in tandem with your digital marketing. At the end of the lesson, you'll use everything you've learnt to complete our bespoke planning template for a product launch.

Course of origin: DMA Professional Marketing Diploma

Level: Marketing management L6