Measuring influencer activity

Level: Marketing management/Practitioner

Is your influencer marketing working? In this lesson, you will learn about the metrics you can use to analyse your influencer campaigns and make improvements. 

Learning objectives:

• To understand the metrics you can use to measure influencer activity
• To understand if your influencer marketing is giving you a return on investment
• To be ready to start measuring and analysing your own influencer marketing

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media