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Objectives, measurements and analytics


Level: Marketing management/Practitioner


In this lesson you will learn how to set objectives for social ad campaigns, measure their performance and optimise your future campaigns.

Learning objectives:

  • Why and how to set objectives for social ad campaigns
  • How to use data to report on campaign performance and measure success
  • How to optimise campaigns

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media

Meet the Tutors / Speakers

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