Online Marketing

With so many digital channels out there, it can be hard to know which to include in your marketing mix. Using practical exercises and industry case studies, you'll go through all the core digital marketing channels, and their strengths and weakness, to help you work out which to include in your marketing mix. We’ll also look at how you can combine your digital channels to amplify their reach. At the end of the lesson, you'll use everything you’ve learnt to complete a bespoke planning template to plan your digital channels for one of your organisation's campaigns.

Level: Marketing management L6