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A customer's choice to open or ignore an email is often a split-second decision. The most significant influence will be the quality of your previous sends. Using practical exercises and industry case studies, we'll help you gain an understanding of your past email performance and how you can use these insights to improve your future email marketing. Finally, using our bespoke template, you'll be ready to apply what you've learnt to conduct an in-depth analysis of one of your previous email campaigns.
Measuring email success
Your price: £ per delegate
Level: Marketing management
A customer's choice to open or ignore an email is often a split-second decision. The most significant influence will be the quality of your previous sends. Using practical exercises and industry case studies, we'll help you gain an understanding of your past email performance and how you can use these insights to improve your future email marketing. Finally, using our bespoke template, you'll be ready to apply what you've learnt to conduct an in-depth analysis of one of your previous email campaigns.
Lesson objectives:
- The different measures of email engagement
- What the relationship is between metrics and objectives
- How to monitor effectiveness of your emails
Estimated completion time: 3 hours
Course of origin: DMA Professional Marketing Diploma
Meet the Tutors / Speakers
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