Measuring the effectiveness of websites

Level: Marketing management

How effective is your website? Do you really know? When producing your website, it can be easy to think purely in terms of aesthetics. In this lesson, we'll show you how to look under the hood of your website to see if it's really doing its job.

Using practical exercises and industry case studies, we'll introduce you to the key terminology you need to know to discuss web analytics before looking at how to align your online metrics with your objectives. Finally, we'll recommend some tracking and testing tools for you to use.

Lesson objectives:

• The key terminology you need to know to discuss web analytics
• How metrics align to your web objectives
• Valuable tracking and testing tools to use

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma