NATWEST: Events management in an omnichannel environment

This course will teach you all you need to know about creating an effective omni-channel campaign strategy, bringing together digital and non digital channels. Use templates, processes and real life examples to help you implement your learnings in the office. Bring your channels together for improved ROI, customer experience and brand recognition.

During the Diploma in Digital Marketing, you will learn to:

• Understand how data underpins the effectiveness of your campaigns and the experience you give your customers.
• Implement effective customer relationship management techniques like journey planning, personas and segmentation.
• Learn to juggle the big campaign moments and your year round activity.
• Understand all the channels available to you, and how non digital channels can work alongside digital channels.
• Select the right channels for the right audiences and campaigns.
• Develop a top level campaign strategy, and the channel strategies which feed into it.
• Analyse which channels you should continue to invest in and those you should re-consider.
• Plan your budget to make the most of 'always on' channel activity and your big campaigns.

All of the learnings in the lesson are underpinned with activities and processes you can implement in your role.