Google Analytics: Advanced - 10 November 2021

You will learn to:

• Implement best practice guidelines and make the most of advanced Google Analytics techniques
• Segment, drill deeper and share reports for different channels such as SEO, PPC and social media
• Use advanced customisation of reports to gain even deeper insights into your data
• Create multichannel funnels and see when your marketing channels work together to boost sales and increase conversion rates
• Plan and manage the A/B and multivariate testing of pages