GDPR Concepts

Level: Marketing tactics

This lesson will provide you with the necessary background to understand why the General Data Protection Regulation was needed. We'll also examine how the regulation was conceived, written, and implemented.

Learning objectives:

• The difference between a controller and a processor
• The key terms used in the GDPR
• What penalties you could face if you don't comply

Estimated completion time: 2 hours

Course of origin: DMA Award in GDPR