Leading people through transformation

How you manage your team plays a huge role in embracing digital change; this is where you plan how to help staff in delivering the transformation.

In this lesson, you will learn how to manage people and change and lead your staff through the different psychological stages of transition. Using practical exercises and industry case studies, you will get to know how to develop a solid strategy to overcome issues and manage people through the process of changing the way they are used to working.

Lesson outcome: You will learn how to support and manage people through digital transformation, setting processes and procedures to ensure staff have the skills, knowledge, and understanding needed to drive the organisation in the ever-changing digital environment. 

Course of origin: Postgraduate Diploma in Intelligent Marketing

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7