Leading organisational change

Only by successfully managing change in your organisation you can integrate digital technologies to optimise your business and marketing activities.

In this lesson, you will look at the key theories of change management and the main challenges change presents. Using practical exercises and industry case studies, you’ll learn to use the main models to successfully manage change at work. 

• The key theories of change management
• Why leadership and empowering people is at the heart of successful change management

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours