Setting the budget.

Your marketing budget will act as the roadmap for your campaign, establishing your priorities, setting your objectives, and grounding your expectations. Using practical exercises and industry case-studies you’ll gain an in-depth understanding of the importance of a budget, taking you through all the core elements of successful budgeting so you can be confident that every expenditure is accounted for.

Course of origin: DMA Professional Marketing Diploma

Level: Marketing management L6