Setting objectives and KPIs

Level: Marketing management/Practitioner

How can social media contribute to your organisation’s goals? In this lesson you will discover how to turn business goals into social media objectives and how to measure your success. 

Learning objectives:

• How social media contributes to the organisation's goals
• How to turn business goals into social media objectives
• How to measure success using key performance indicators
• How these campaigns have followed the best practice

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media