The importance of customer first marketing

Level: Marketing leadership

Putting your customers at the heart of your marketing might seem obvious, but it's amazing how many brands overlook it. This lesson introduces a selection of techniques to ensure all your decision-making stays customer-centric. Using practical exercises and industry case studies, you'll start to evaluate your current practices and spot opportunities to enrich your customer relationships.

Lesson objectives:

• What a customer first approach is
• How some of the most successful businesses believe in a customer first approach
• Understand how to be a customer-centric

Estimated completion time: 4 hours

Course of origin: Post Graduate Diploma in Digital Marketing