The principles of permission marketing

Data sits at the centre of any CRM system. However, with large quantities of data comes increased legislations and regulations.

In this lesson, you will explore the latest legislations, regulations and industry codes of practice that cover CRM. Using practical exercises and industry case studies, you'll learn how to ensure your prospects and customers feel comfortable permitting you to use their data.

• The principles of permission marketing
• The key legislations that guide and support marketers

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours