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    The core principles of marketing

    Your price: £ per delegate


    Level: Marketing tactics


    This lesson will introduce you to the fundamentals of good marketing, the 4Ps framework and the basics of a customer-centric approach.

    Lesson objectives:

    • The fundamentals of good marketing
    • How to use the 4Ps framework
    • How to ensure your company is customer-centric

    Estimated completion time: 2 hours

    Course of origin: DMA Award in Marketing

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