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    The seven-step ad tech guide

    Your price: £ per delegate

    The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office

    The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in the programmatic delivery of digital advertising to ensure they protect the rights of individuals.

    The area of RTB within programmatic advertising has grown and evolved rapidly in recent years. It is underpinned by advertising technology (Ad Tech) that allows advertisers to compete for available digital advertising space in milliseconds, placing billions of online adverts on webpages and apps in the UK every day by automated means.

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