The DMA's complete guide to DSARs

The DMA’s Privacy Working Group is a cross council collaborative initiative that supports how marketing practitioners should apply the principles of privacy to data and marketing with a particular emphasis on ethics and transparency.

The Privacy Working Group have created this guidance around managing DSARs. This should be viewed as a supplement to the ICO’s guidance. The guidance includes:

• Advice to address concerns surrounding DSARs
• Suggestions on how to respond to DSARs in a way that can provide a better customer experience
• Templates to help you manage and respond to DSARs in a consistent and professional manner
• Case studies highlighting how leading brands are currently managing DSARs