Testing your marketing activities

Level: Marketing tactics

In this lesson you will learn about the importance of testing in marketing and what are the key areas in your marketing activity that you need to test. You will also familiarise with the different options you have when setting up and implementing a testing plan.

Lesson objectives:

• Why testing is so important in marketing
• The key areas to test across your marketing activity
• The different options when setting up a testing plan
• Things to consider when implementing your testing plan

Estimated completion time: 2 hours

Course of origin: DMA Award in Marketing