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The power of cross-channel marketing


Level: Marketing tactics


The multiplier effect has the potential to super-charge your marketing activities. Let’s see what it is and how and why it works.

Lesson objectives:

  • What the multiplier effect is
  • How and why it works
  • How to plan and execute it effectively

Estimated completion time: 2 hours

Course of origin: DMA Award in Marketing

Meet the Tutors / Speakers

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