Transform data into insights for continuous improvement.

Now you've gathered your data; you need to work out what it's actually telling you. Using practical exercises and industry case studies, we'll walk you through the process of gathering your campaign data and converting it into valuable insights which you can use to improve future marketing performance. Using our bespoke test and learn template, you'll learn how to develop, test, and evaluate your hypotheses.

Lesson objectives:

• To draw valuable insights from your campaign performance data
• To use different testing methods to prove or disprove hypotheses
• How to action your findings to benefit your customers and your organisation

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma

Level: Marketing management L6