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The power of omnichannel campaigns.


Level: Marketing management


Most marketing departments treat omnichannel marketing as a holy-grail ambition. However, despite this reverence, the fundamentals of omnichannel marketing are relatively simple. Using practical exercises and industry case studies, we’ll teach you the principles of omnichannel planning; how it works, why it works, and how you can make it work for you.

Lesson objectives:

  • What omnichannel marketing is
  • The benefits of omnichannel marketing
  • How omnichannel campaign planning will get you better

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma

Meet the Tutors / Speakers

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