Understanding in-housing: Bringing marketing functions home 2019

In-housing is an increasingly discussed topic across our industry, so we did what we do best and decided to take a closer look at this trend.

In partnership with Mailjet, we've asked marketers their views on in-housing, and, if they are acting on this trend, what marketing functions they're focusing on.

We've also looked into the benefits and challenges that sit behind.

The findings give a fascinating insight into the key drivers and outcomes that businesses have already seen from their experience of in-housing functions.

It's interesting reading in regards to the agency vs in-house battle.