How to build a social listening strategy

Level: Marketing management/Practitioner

This lesson will guide you through every step of building your own social media listening strategy for your brand or organisation. 

Learning objectives:

• To determine what you want to achieve from your social listening activity
• To understand each component part of developing your social listening strategy
• To create social listening strategy for your brand

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media