Identifying digital transformation priorities

Your ability to embrace new technologies and techniques has a massive impact on your business development and customer retention.

In this lesson, you will learn about the key drivers for digital transformation and how to handle the challenges related to organisational change management. Using practical exercises and industry case studies, you’ll gain an understanding of how digital capability modelling can help you navigate transformation.

Lesson objectives:

• The key drivers for digital transformation
• The challenges for managing organisational change
• How digital capability modelling can help you navigate transformation

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours