How to write a brief and what to include

Level: Marketing tactics

This lesson runs through the process of a brief creation, highlighting why a good brief is crucial for any campaign and what you should include in it.

Lesson objectives:

• The importance of a good brief
• How to write a brief and what to include in it
• What things you need to consider when you are briefing a third-party
•  How to manage agencies/teams

Estimated completion time: 2 hours

Course of origin: DMA Award in Marketing