How to segment your customer database

Level: Marketing tactics

By completing this lesson you will have an understanding of what customer segmentation is and how it can be useful in shaping your communications. You will also see what the different types of segmentation are, and how you can use data to influence both channels selection and messaging.

Lesson objectives:

• What customer segmentation is and how it is useful for shaping your communications
• What the different types of segmentation are
• How to use your data to influence channels selection and messaging

Estimated completion time: 2 hours

Course of origin: DMA Award in Marketing