Managing external agencies and partners

Only by monitoring and managing your relationships with third-party agencies, you will be able to ensure a successful client-agency partnership.

This lesson will teach you some essential techniques and best practice for you to build strong relationships with third parties. Using practical exercises and industry case studies, you will learn the fundamental principles of transparency and trust. You will also explore the importance of maintaining your company’s integrity throughout the innovation process.

• How to build stronger relationships with suppliers and third parties
• The key considerations for negotiating agency remuneration
• Why transparency and trust are imperative for a successful client-agency relationship

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours