Managing integrated campaigns

Without a strong foundation of planning and management processes, your integrated marketing campaign will quickly become unwieldy.

In this lesson, you'll learn the key steps that you need to put in place to manage and deliver an integrated communications campaign. Using practical exercises and industry case studies, you'll discover how to utilise research and data to build a formidable integrated marketing campaign. 

Lesson outcome: You will learn how to create a comprehensive integrated marketing communications plan. 

Course of origin: Postgraduate Diploma in Intelligent Marketing

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7