Planning for direct mail

Marketing planning is central to successful campaigns; it is important to understand both the objectives of your own campaign and the wider environment in which you operate. 

This module focuses on how to gather this information effectively, how to measure and evaluate your campaigns using relevant KPIs, and how to budget - which is a core responsibility for every direct mailer.  

Learning objectives 

After working through this module you should develop:

• An ability to understand and evaluate your marketplace
• Proficiency in setting objectives
• An ability to set a budget
• An ability to make the business case for direct mail