Creating and managing annual budgets

Given the volatility of digital marketing, budgeting for an entire year can be daunting. In this lesson, you will learn how to model a wide variety of different budget scenarios. Using interactive exercises and practical examples, you'll learn how to create a flexible budget with campaign control KPIs in place to guide activities as they change.

Lesson outcome: You will learn how to create a budget that can adjust and evolve with you over an entire year.

Course of origin: Postgraduate Diploma in Intelligent Marketing

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7