Creating a customer-centric strategy using data

Level: Marketing management/Practitioner

In this lesson, you will learn the foundations of a social media strategy by exploring topics such as engagement, loyalty, and the role of the audience. 

Learning objectives:

• What should be included in a social media strategy
• Who your audience is and what they want from you
• Social media and the engagement funnel
• The relation between social media and the loyalty loop
• How to work out the content your audience wants

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media