Creating a media neutral, consumer centric approach

Consumers naturally use a mix of media, so brands must follow suit. 

In this lesson, you will examine the importance of taking a media-neutral approach to planning. Using practical exercises and industry case studies, you'll learn to create a communications plan around customer preferences and touchpoints, putting your customers and stakeholders at the centre of your planning process.

Lesson outcome: You will learn how to take a media-neutral approach when planning your campaigns. 

Course of origin: Postgraduate Diploma in Intelligent Marketing

This lesson is recommended for marketing leaders who want to build effective customer-centric communication strategies.

Level: Marketing leadership L7