Creating an integrated CRM strategy

Level: Marketing leadership

Developing your CRM strategy is now a business-wide process; it is increasingly critical to ensure it is integrated across your whole organisation.

In this lesson, you will learn how to use data within your CRM strategy to develop more effective marketing programmes and improve efficiency across your organisation. Using practical exercises and industry case studies, you'll discover how to manage a data-driven CRM project. 

Lesson objectives:

• The importance of business-wide strategy
• How to use your situation analysis to identify issues and SMART objectives
• The key principles of coordinating people, process and technology

Estimated completion time: 4 hours

Course of origin:DMA Postgraduate Marketing Diploma