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Create a customer centric communications plan.


Level: Marketing management


Your customers should be at the heart of everything you do; this includes your communications plan. This lesson delves into what it means to be genuinely 'customer-centric'. Using practical exercises, industry case studies, and our bespoke template, you’ll produce a ready-to-implement customer-centric communications plan for your own company.

Lesson objectives:

  • What does it mean to be customer-centric
  • What are the benefits of being customer centric
  • How to create a customer-centric strategy

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma

Meet the Tutors / Speakers

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